Readers already know where to go on the page and don’t need a banner to tell them this. The first factor is our pre-existing intention.Other than this, several factors contribute to banner blindness. This rigid format cannot help but feel repetitive after a while. They are usually displayed in fixed dimensions, at a fixed position on a web page, and given a fixed color. Probably, it is because banners have no control over how they are displayed on a website. Users simply avoid banners or anything that looks like an ad. In banner blindness, the revisited user dodge ads on mobile and desktop. Why We Tend to Ignore Banner Ads While Browsing We will give you the tricks to minimize banner blindness and maximize conversions, but first, you should understand why users ignore banner ads. Just use proven techniques and strategies to ensure that your banners get seen. The good news is you can avoid banner blindness! Up to 50% of clicks on mobile ad banners are a result of accidental taps. These statistics add up to one thing: Most digital marketers are wasting money on ghost banner ads people will never click (except by mistake.)Īlso, it is no different with mobile ad banners. What’s more, you are more likely to survive a plane crash than click a banner ad.
Let’s take a look at some banner blindness statistics.Īccording to Statista, ad spending in digital marketing is predicted to reach US$398,762m in 2021. Why would you even need to take this concept seriously? Readers tend to see banners as annoying and worthless, which may lead to banner blindness. When people are looking at a banner, they look past it rather than directly at it. It is based on an eye-tracking experiment. They are usually distracted by other content on the page and do not respond to banners.Īccording to a study by Infolinks, 86% of consumers experience banner blindness.īanner blindness is a term that was coined in 1998 as a result of website usability tests. This happens because they often feel a sense of annoyance for the page. Have you ever had a banner ad in front of your face and were not even able to see it? Then you’re one of the many people who suffer from “ banner blindness.” What is Banner Blindness?īanner blindness, also known as advert or ad blindness, is the phenomenon that occurs when people ignore or avoid banner ads. This form of advertising is more often used in websites and less so in search engine results. Banner ads are most commonly associated with internet-related industries, such as online shopping, technology, entertainment, finance, and real estate. What is a Banner Ad?Ī banner ad is a graphical box of advertising material placed on web pages to promote commercial goods and services. To overcome this problem, designers and marketers have utilized various practices and in this article, I’ll go over what banner blindness is and how you can overcome it with ease. It’s because you’re usually blind to banners, and chances are, your customers are blind to your banners too. Imagine the thousands of banners laid out in the websites you’ve wandered in, and only a very small percentage of them really made an impression, right? When was the last time you paid attention to a banner ad?
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